Tag Archives: time management

6 Common Barriers to Sales Success

manfacingbrickwallIs there a brick wall impeding your path to sales success?

Most sales people experience some sort of struggle achieving targets at some point in their careers.  In many cases, this can be due to the company’s lack of proper management, support, or setting their reps up for failure by creating unrealistic targets however that is not always the case.  All too often, underachieving sales representatives may point the finger at their superiors as the reason for their failure and simply because it is easier to blame someone else than it is to accept one’s own weaknesses and take the steps necessary to improve.

Last month, I wrote about “5 Sure-fire Ways to Lose Your Best Sales Reps” which focused on common mistakes that companies make when managing their sales reps which typically cost them their best employees.  Today, I will be focusing on the other end of the spectrum and outlining some of the most common problems that salespeople face which can impede their performance.

Some common barriers to sales performance include:

1. Fear of rejection and Lack of Confidence (inability to execute):

RejectionThis is THE #1 obstacle that all sales people must overcome. In sales, you are confronted with the possibility of rejection more than almost any other profession and it takes many shapes and forms. For instance, one may fear that in spite of their efforts, clients may simply ignore their calls and emails, say “no” when asked for the order or just tell them to buzz off entirely. It’s easy to get bogged down by such negative results, but in sales, you have to pick up your head and move along to the next prospective client. So, as I always told myself,Suck it up princess” Move on and pick up that phone or get back to pounding the pavement and keep in mind that as the common saying goes, “The greatest barrier to success is the fear of failure.”.

The best thing you can do, is take the correct course of action.  The next best thing you can do, is to take the incorrect course of action. The worst thing you can do is nothing at all.

2. Difficulty prospecting and qualifying leads: 

CustomerSearchingSo many sales people say, “Get me in front of the client and I will close!” but how does one get this opportunity of they do not prospect properly or effectively and fill their pipeline with qualified leads? That’s right, it doesn’t happen.  In order to find new prospects, the easiest and most effective means is to obtain referrals from your existing client base. In the event that you have already exploited your existing network for new business referral, you will have to stick your neck out there and find new business and start cold calling. Yup, that’s right, I said cold calling, the biggest source of fear for sales reps fearing rejection.  I suppose that is why so many self-proclaimed sales experts who hide behind a computer all day are claiming that cold calling is dead. In my opinion, those people are just too chicken s%^& to pick up the phone and cold call! For tips on how to cold call with tact, read my post on “The Do’s and Don’ts of Cold Calling”. Once you have filled your pipeline full of new prospects, you must learn how to qualify those leads in order to ensure you are most effectively utilizing your time and resources.  For some tips on how to qualify leads, be sure to read “How to Qualify Leads and Not Get Lead Astray”.

3. Ineffective Communication:

confusedcustomerIn sales, it is absolutely essential to listen to your client more so than it is to pitch them your product or idea. You must understand your client’s business, their needs, wants and their language.  If you spend your entire sales call talking AT your client, you will never get the sale.  A two-way dialogue is essential to close a deal.  In addition, if you bombard your client with corporate jargon or industry buzzwords that only your company knows, you will never be able to communicate value to your client. You might as well be speaking another language.

4. Disorganization & Inefficient Work Process:

messypaperworkTime is money and money is time. Mismanage that and it will be detrimental to your success. Each day, sales people are bombarded with multiple emails, phone calls, meetings, follow-up requests, reports and if these tasks are not organized and prioritized in some fashion, most of those tasks will never be completed correctly or at all. I obviously can’t summarize this massive topic in one paragraph but in summary, in spite of how amazing your memory may be, be sure to always make a “to-do list” and block off areas in your calendar to complete all of your tasks even if that means seeing one less client each day or having a dedicated office day.

5. Too Much or too Little Information:

businessman-with-head-in-the-sandSome companies provide their sales representatives with far too much information and literature without any focus provided by management. I once worked for a company that had hundreds if not thousands of products. My entire trunk was full of literature.  There was a general focus, but even that limited it to a few hundred products. Sure there was always something to sell, but it was overwhelming. I eventually just picked a handful of products that I focused on exclusively. On the other hand, some companies provide close to zero information to their reps. This can be dangerous for the company because who knows what the rep will end up saying to their prospective clients?

6. Unhealthy lifestyle:

womaneatingwhiledrivingSurprised to see this make the list? You shouldn’t be. Most sales reps are on the road for the majority of the day which makes it very difficult to find time to eat healthy and exercise. Over time, these poor health choices will affect one’s physical and mental well being which will ultimately cost you in your personal and professional life.  For tips on how to improve your lifestyle en route, be sure to read my posts on How to Eat Healthy on the Road and How to Keep Fit on the Road.

Hopefully in reading this, if you are in sales, you are not impacted by any of these barriers to any significant extent.  If you are struggling and confronted with potential job loss, it may be time to hire a sales coach. Contact me and learn how I can help you improve your sales game!

Happy sales!

Cheers,

TSW

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When To Fire A Client

Whether you’re in sales or own your own business, making the decision to fire a client may be one of the most difficult decisions you will have to make in your career.  After all, you’ve worked so hard to get the business, so why throw it away?

Well, in some cases, you may actually be losing revenue by continuing to service certain clients.  Whether it is the actual time or the energy that you invest into an account, it all adds up.  Your time and effort are worth money. If you find yourself calculating how much time you’ve invested in an account and don’t see a proportional financial return on your investment in that client, it may time to cut them loose!

The best clients are those who bring in the most revenue with minimal effort and not vice versa.  Sure there are always circumstances where you initially have to invest a lot of time and effort to get a client on board , however you have to make the call as to whether or not it is worthwhile for you to continuing to focus on that client or move on to a potentially more lucrative opportunity.

So how do you decide when to put your foot down and decide when enough is enough?

You may opt to fire your client if they:

  1. Don’t Pay their Bills

Ever heard the notorious “The cheque is in the mail”? It’s almost laughable.  Once a client’s account gets seriously behind, you have to cut them off. If they really need your product or service, they will come up with the money.

Solution: The best thing to do in this scenario is to put their account on hold and try to arrange a payment schedule. If you have to call on them in person to collect, do it.   When their account is paid in full, begin to service them again but require that pay upfront or at the time of their order. In very rare circumstances, clients may completely avoid you and in that case you have no choice but to send them to collections.

  1. Ask or Expect You to Cross any Professional or Ethical Boundaries

This could take on a variety of shapes and forms. For example, any client who asks you to do something illegal, break your company policy, lie, cheat, steal, provide sexual favours or anything else unethical in exchange for a sale.

Solution: DON’T DO IT! WALK AWAY IMMEDIATELY! Then report their behavior to your direct supervisor and explain why you will no longer have anything to do with that account. If you are a business owner, simply inform them that you do not conduct business in that manner and they will have to do business elsewhere.  If you give into these requests it may seriously harm your business, your reputation and your company’s reputation.

  1. Complain Incessantly

Every one of you reading this has encountered this sort. No matter how perfect your product or service is, they will find something wrong with it and repeatedly so.  Sure everyone makes mistakes sometimes, but when there are no mistakes made and clients routinely fuss about every little thing time and time again, it may just not be worth the aggravation in dealing with these people.  They will never be happy.

Solution: If you’re totally fed up with them, you can try referring them to your competition however in my experience that doesn’t usually work.  In spite of how apparently disappointed they are with your product or service, they’d prefer to stick around and annoy you.  If that’s the case, just ignore their fussing. Don’t feed the monster.

  1. Use You

These type of clients will drain you of all of your knowledge and resources and push you to your limit because they know you want to make the sale.  It is difficult to identify these types of clients in the early stages because quite often a client will “test you” before they decide to do business with you.  This is perfectly normal and acceptable.  If someone is serious about engaging in a long term business relationship with you and your company, they should do their due diligence and see what you and your company are all about and what kind of service you can provide.  What is not acceptable is if this “testing” behavior persists over many sales calls and they don’t give you the business.

Solution: I call them on it and say outright “Every time I see you, I provide you with a wealth of product and industry knowledge but I know you still buy mostly from my competitor.”. They usually agree and then wonder why they do so. At that point I give them an ultimatum, “If you want the knowledge and you want me to keep coming back, you have to give me the business.  Otherwise, I’m never calling on you again because I will be focusing on other clients who will actually do business with me (who happen to be your competitors). Going forward you can ask my competitor to help you with your questions.” That usually solidifies the business 99% of the time. If it doesn’t, walk away.

  1. Take Advantage of Loopholes and Con You

Ever had a client buy a promo only to return part of it so that they can get a lower volume of product at the promo price and your company didn’t figure out how to deal with that loophole?  Or buy enough product to get free shipping only to return what they didn’t actually need but rather tacked on to their order so they don’t pay freight? Or try to get credit for the same item repeatedly? There are a million examples!

Solution: Since these types usually think they are quite clever, you have to call them on it and not allow them to get away with it again.  You’ll typically be greeted with a smirk and an “I’m better than you“ attitude.  Whatever it is they conned you out of, make sure you find a way to put it on their next invoice.  If they refuse to pay, refuse to offer them product or service. Some people you just have to play hardball with.

  1. Are in Bed With the Competition

Unbeknownst to you, you may end up meeting with a client who has very close ties with your competition.  By close ties I mean a business associate, investor, family member or perhaps someone who literally does share a bed with them, not simply someone who is loyal to a company.

Solution: Once you discover this STAY AWAY!  They will funnel all of your information directly to your competitor and give them an edge on you.  They won’t buy from you and if they do, it’s only to give your product to the competition.

  1. Waste Your Time

Sometimes it’s difficult to distinguish between someone who has a very extensive decision making process  and who is legitimately interested in purchasing compared to someone who has nothing better to do and just wants to play games with you. Some people will even fake a deadline for when they have to purchase when they don’t have any intention of purchasing period.

Solution: Give them a deadline to purchase.  Let them know that after that date, you will be moving on and changing your focus to another product, service or clientele.  This will usually force the client to be upfront about their true intentions.

  1. Disrespect You

You may encounter a client who never listens to you because they know better. They may think they are superior to you in every way and do not respect you or your time.  These types of clients are likely to be a no-show for your meetings, repeatedly.

Solution: If this type of client behaves this way consistently and does not give you any business, move on.  I usually give it 5 attempts then move on to other prospects.  Why so many? You have to give people the benefit of the doubt.  They may be legitimately busy or preoccupied and you might not be calling on them at the best of times.  I will usually try again after 1 year. Sometimes if you wait a while and call on a business at a later time, you might get lucky and they have a new decision maker who might be easier to work with or they may have had a bad experience with your competitor and are more open to change.

I am fortunate that in my business, 99.9% of my customers are awesome to deal with!  I sincerely hope that you don’t face any of these scenarios in your professional career but if you do, make sure to stand your ground because, the customer is NOT always right.

Happy sales my friends and don’t ever do anything you don’t feel comfortable with.

Cheers,

TSW

 

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