Tag Archives: sales tips

How and When to Effectively Leverage the Power of Guilt to Close a Sale

judge hammer

…or at least lunch!

Let’s face it, not all clients are easy to deal with.  Some can be outright d!@$’s and sometimes as a salesperson that means you’ve got to play hard ball in order to close that deal.

Like most sales reps, I have had my fair share of moments where a client completely ticked me off, however it is definitely not always appropriate to react.

In sales, rejection is part of the game.  We all need to deal with it and be able to handle it. By handling it, I mean brushing it off and persisting and hence why my motto is “Suck it up Princess!”

But what happens when your client or potential client abuses your working relationship or acts unprofessionally?

In extreme cases which I have previously discussed, it may be more appropriate to simply fire your client.

In other situations however, it may be more appropriate to bring the clients bad behavior to their attention and try to leverage that into a sale.  Below are some examples from my personal experience where I did just that. They are in no particular order.

Problem Clients and How I Managed Them: 

Problem Client #1: The “No Show”

My “Guilt Trip”: Call them and outright tell them that I don’t appreciate being stood up and that they owe me a good order, or at the very least that the next time that I’m in town, they can buy me a meal.  90% of the time, I got a really good order. The other 10% of the time I got a meal or at least a drink out of the ordeal.

Problem Client #2: The “I Want to Have My Cake and Eat it Too”.  Not giving me the majority of their business after years of effort they asked me to pull strings to get them a good Christmas gift.

My “Guilt Trip”: “You’re making me look bad in front of my boss”, which I said with my boss present when we were delivering their Christmas gift.  After that visit I acquired 80% of their business.

Problem Client #3: Returning My Product in My Competitors Packaging

My “Guilt Trip”: I mailed the box back to them and included an order form and a hand written note stating that it was rude of them to do that and I think they owe me one *wink* *wink*.  They faxed in a really good order and ended up being a very loyal client. 

Problem Client #4: The User Abuser: Exploited me for my knowledge but only ever bought one product from me.

My “Guilt Trip”: I barely had to say anything since he was fully aware of what he was doing and had a good idea that this was likely our last meeting. He looked at me and blurted out, “I’m an ass*^** aren’t I?”. I nodded my head in agreement and informed him that all of the free bits of information end here and now unless he starts to buy more products from me. It worked. That move got me over 90% of their business after that and they ended up being a very loyal client.

Problem Client #5: The Stuck-In-the Habit Excuse: Competitor programmed into speed dial.

My “Guilt Trip”: I told him that it was a lousy excuse and asked him to hand me his phone. I programmed my business number in the slot where my competitor was and moved my competitors phone number to a different slot.  I did the same thing with his fax machine. 100% Effective.  I acquired all of his business after that.

In reading my examples of when I thought it was appropriate to guilt trip a client and try to leverage that into a sale, I hope that you understand that this is by no means common practice. These client behaviors and my subsequent responses are rare and I would never suggest using guilt as a primary means to close your average deal. These situations are highly specific and apply when a qualified buyer has done something to blatantly disregard and waste your time and/or disrespect you.  As I  mentioned previously, rejection is integral to the sales process and by no means should you be putting a guilt trip on every potential client who refuses your product or service.

When you are a sales rep, your time is valuable too, so if you encounter someone who is blatantly wasting your time, perhaps you should move on or call them on it.

In the meantime, happy sales my friends and I hope you don’t encounter too many difficult clients.

Cheers,

TSW

 

 

How to Keep Your Cool During a Heated Sales Call

womanyellingatman

Just because someone is having a bad day, it doesn’t give them the right to take it out on you!

When you walk in to meet with a client, you have absolutely no idea what kind of day they may be having.  Heck, you might be having a terrible day yourself.  Regardless, sometimes sales calls can get quite heated and escalate to the point where you could lose the business if you don’t handle yourself properly.

If you have been in sales for any length of time, you most certainly have encountered a client who is rude, belittling and/or who outright criticizes your company, product/service or even you personally.  There are a multitude of reasons why a client may act this way and it could range from anything such as problems at home, difficulties with other employees, issues with a supplier, legal troubles or they just saw your primary competitor in the hours or days prior who planted seeds of doubt in their mind.  The fact of the matter is, you won’t really know unless they feel comfortable enough sharing this with you. If they don’t, don’t ask.  If you don’t have a very well established rapport, don’t meddle in their business.  Do what you came to do, sell your product or service.

So what happens when your client gets out of hand and says or does something unacceptable?

In order to make sure you keep your cool and maintain professionalism, do the following:

1. Know Your Product/Service Inside Out

knowledgableThis should go without saying but before you go into any sales call, be sure you are an expert on whatever it is you are selling. If you can’t remember everything, be sure to contain supporting data or documentation in your detail binder and have it ready for demonstration.  Be sure to know exactly where each article is located in your binder in order to avoid fumbling around, wasting unnecessary time and looking like an unprepared fool.  Being prepared will enable you to keep calm and address your clients’ comments and concerns directly and precisely.  If they catch you off guard and say or ask you something that you don’t know how to reply to or don’t know the answer to, simply acknowledge that you don’t know and will have to get back to them.  If they get more irate by that answer, then reschedule the follow-up meeting immediately in order to diffuse the situation.

2. Do NOT React.

woman-covering-mouthThink, THEN React. It’s only human nature to snap back and lash out at someone who acts out at us in a negative way but you must control this urge.  It will get you nowhere besides kicked out the door and never welcomed back.  Think about what it is exactly that your client said that you found offensive or untrue and ask them why they said what they did.  Are they misinformed? Remembering details incorrectly? If they don’t provide you with a straight up answer, do not react or engage further. You can try to joke with them but I urge extreme caution in doing so, especially if you don’t have a well-established relationship with that particular client because you have no idea how they will react. If you are unsure, opt to redirect the conversation back to what you are selling.

3. Keep Focused on Your Product/Service

business chartAlthough it might be difficult, try to keep focused on what you are selling.  This will reduce the likelihood of any further provocation or outbursts from your client.  It also removes any emotional stimuli from the interaction.

4. Find a Reason to Follow-up (Take a Break and Reschedule)

Reschedule Word Circled Day Date Calendar Delay Cancel AppointmeIn the event that you are unable to keep the meeting focused on your product or service, you should end the meeting and reschedule for a later date.  You can directly inform your client that based on how they are acting or feeling, that perhaps it would be best if you met another day the following week to discuss.  An indirect approach would be to inform you client that you will be able to bring something of greater value to the next meeting (create an excuse to have a follow-up meeting) and would like to make arrangements to do so.

5. Smile and Try to Make a Joke

woman telling a jokeIf you do this right off the get-go, it can go 1 of 2 ways: Either it will totally piss off your client or it will make them laugh and relieve their tension.  Regardless, it’s a gamble.  If you’ve already ended the meeting and rescheduled, that would probably be the safest time to make a joke but again, only do so if you are pretty darn sure how your client will react.

Whether you are in sales or any customer service type of role, it is only inevitable that you will encounter difficult customers and how you react (or don’t react) will determine whether or not you will keep those customers.

Growing up, I worked for my father who owned his own business. He had always told me , “The customer is always right.”.

When I was 16 working as a receptionist at an animal hospital, the head receptionist told me “Just because someone is having a bad day, don’t EVER let them take it out on you! There is no excuse.  If someone is rude to you, you have my permission to kick them out. No questions asked.”

I never forgot that advice.  It was empowering to be able to stand up for myself and not have to be treated like a doormat.  Nobody should be treated that way.

That being said, you can use all of the tips in this article to try and diffuse a situation with a difficult client but that isn’t possible all of the time.  In a previous post, I discussed “When to Fire a Client”.

So, happy sales my friends and just remember, you don’t ever need to take abuse from anyone.

Cheers,

TSW